About Us

SOUND® is the global veterinary imaging leader and most trusted source for Digital X-ray, Ultrasound systems and education, PACS, Advanced Imaging Tools, and Imaging Support. As a division of VCA (Veterinary Centers of a America) we are part of a mission in making a better world for animals. We take this mission very seriously.

Our Mission:

“Shaping the future of animal healthcare through innovation and education”

Our Core Values

At the core of each company is a set of values and principles that point to a path of success.  At SOUND®, our ICARE values show our employees and customers what matter to us. They are actionable items that each employee can work towards.  They also provide opportunities for us to recognize employees who embody these principles in all that they do.

Meet Our Executive Team

Sound®‘s Executive Team is a diverse and committed team working hard to develop and lead strategies and initiatives that will pave the way of success for our customers, business and employees.

Tom Jacobi


Tom Jacobi has served as the President of Sound® Technologies since 2012, after serving as Sr VP, Global Sales and Marketing for over 6 years.  Tom served in the USMC at MAG-24 Kaneohe, Oahu and Brooke Army Medical Center and Walter Reed MC in Washington, DC where he completed his Radiology Sciences degree specializing in Diagnostic Ultrasound.  Tom’s commercial work began in 1990 with Toshiba Medical Systems in clinical applications, then sales and sales management with Siemens Acuson in Michigan before joining Sound™ Technologies in 2002.

Connect with Tom on LinkedIn

Mark Michael

Chief Operating Officer

Responsible for managing the Research & Development, Production, Installation, and Technical Support and Service Teams.  He is responsible for Sound’s over 12,000 veterinary clients worldwide in all aspects of product lifecycle and support.  Mark also oversees the Customer Experience Team which guides Sound’s relationship with its customers, vendors, and internal team members.

In 1991 Mark began his tenure at VCA by joining a regional diagnostic laboratory that was acquired in 1996.  As Vice President of Sales and Marketing at ANTECH Diagnostics he oversaw a period of unparalleled growth as revenue grew from 50 million to 300 million dollars and ANTECH became the largest veterinary reference laboratory in the world.

Mark has three grown children and now has time to enjoy spending time along the beaches of Southern California.  He can often be found swimming, bicycling, or running along the coast.

Connect with Mark on LinkedIn

Alex Senecal

Sr Vice President Finance

Alexandra Senecal oversees the accounting, business support, financial planning and analysis functions at SOUND®.  Alex joined SOUND® in 2006 as Assistant Controller and has worked closely with senior leadership since her arrival.

Alexandra spent most of her career in the software industry including roles at HP, Peregrine, and Macromedia who was later acquired by Adobe.  Passionate about technology and animals, the move to SOUND® was a natural fit.  She has over 15 years of experience building and leading accounting teams in technology companies with significant operating scale and complexity. Resourceful & innovative, she always searches for new ways to improve the accounting & operational functions and elevate best practices.

Alexandra holds a master’s degree in Global Management from the University of Phoenix.  In her spare time, Alexandra enjoys spending time with family and friends, reading technical books, hiking, and exploring new fun activities.

Connect with Alex on LinkedIn

Scott Giebler

Director Worldwide Equine Channels

Scott Giebler is involved with all digital aspects of imaging and customer relationships within the worldwide equine community. Scott has been with SOUND® since the genesis of the company and has been witness to the evolution of engineering and technical advancements.

Scott is a native Texan born and raised, he still lives in southern Texas having lived there all his life. Scott was raised around cattle and horses and feels it was a natural transition to get into the veterinary industry having worked for a mixed animal practitioner throughout most of his college career.

Scott understands the challenges faced by the equine practitioner and takes all aspects of the business into consideration when it comes to working with customers and clients. He understands how hard it is running a business in the equine community and has ensured our products and equine team are there to help you every step of the way.

Each year Scott is the team leader for the “The Equitarian Project” put on by the Texas Equine Veterinary Association. This project includes sending out volunteers to countries like Guatemala and Nicaragua. The trips are scheduled biannually bringing veterinarians to provide medical care to the horses there.

Connect with Scott on LinkedIn

Department Mission Statements

Customer Experience

We strive to inspire passion in delivering exceptional customer interactions.  We focus on closing gaps between our deliverables and our customers’ expectations, through continual process improvement and always raising the bar.


We design products exclusively for veterinarians. We’re big on tiny details, little nuances and millimeters that transform our products into must-have items for our market segment.

Customer Support

We are the lifeline for our customers and our goal is to quickly and efficiently resolve issues while providing an excellent customer experience.  The love for our own pets drives our sense of urgency when supporting our customers.

DR Installation

We strive to ensure that customers feel confident in their use of our Digital Radopgraphy products through a seamless and educational installation that includes prompt scheduling and top quality training.


We manufacture, service, and repair company products providing the best customer experience reflecting our character and credibility.

Logistics & Purchasing

We get the right product to the right place, in the right quantity, at the right time, in the best condition at an acceptable cost.

Ultrasound Installation & Education

We provide customer education to Sound Technologies Ultrasound customers to ensure the successful use of our products.  We are committed to increasing customer confidence with equipment that leads to customer recruitment and retention.

Ultrasound Education

Through exposure and education, we hope to increase the use and quality of ultrasound in the veterinary community to promote better patient care, and help veterinary practices thrive.


We provide secure, reliable, and integrated technology solutions in alignment with department needs and management’s goals, while delivering an excellent customer experience.


We strive to design and deploy professional and engaging communications to educate and inspire others to take action. Our philosophy elevates Sound’s brand value while clearly articulating customer benefits.


We create and execute sales strategies that demonstrate the value of our products and services while developing and maintaining positive relationships with our clients.

Human Resources

Strategic business partners in supporting Sound’s goals and objectives by maximizing our strongest assets; our people.  We work to develop programs that align our employees to company initiatives, values and strategies to accelerate the growth.